The SuperStay 10 Hour Stain Glosses are a fairly new addition to Maybelline's line (I believe they launched this spring). To me, they are an exciting concept, but they don't seem to have received that much hype from the beauty community, even when they were first released. Even so, being easily allured by new, fascinating products, I picked up one when they were on sale for $5.99 at Rite Aid (their retail value is $8.99 according to Maybelline's website).
These glosses are described by Maybelline as glosses with a shine-enhancing formula and lightweight color. Here is the product claim:
Lasting color. Vibrant sheen.
Meet the first-ever 10HR stain gloss.
Shine enhancing formula glides on lightweight color that won't dry out.
The first 10HR Stain Gloss:
• Vibrant and shiny wear; never flat
• Feels fresh all day, never dry.
• Glides on wet and smooth, never drags
• Shine enhancing formula provides a lightweight layer of lasting color
• 10 long-lasting shades
To me, that seems like a lot of repetition. In short, they are supposed to deliver shiny, vibrant color that lasts for 10 hours.
Let's take a look at some swatches.
Below are one coat of product and three coats respectively. The color is a very bright, slightly berry-toned pink fuchsia. It is true to the claim that the color glides on easily, and it's not difficult to build up the intensity. I wouldn't say the finish it gives is truly "shiny," but more of a slightly glossy sheen. The sheen also fades away fairly quickly, which isn't quite true to the claim.
One of the unique features of this product is the applicator. It has a fairly long, skinny wand, and a sort of rounded, squishy doe foot applicator. If you look closely, you can see that there is a small indentation in the center of the applicator. The product collects here and is absorbed into the fibers so that when you put it on, it's easy to get a thick, even application of the product on the lips with just one layer.
Like most stains, the product feels a little drying on the lips, even with the gloss aspect. It can also tend to look patchy on drier areas of the lips, so I suggest applying a lip balm before applying the stain gloss. It does not interfere with the application, although I can tell that it affects the staying power slightly. As far as the staying power itself, I can't back up the 10 hour claim...the color definitely wears off by six or seven hours, but really it depends on how much you rub your lips together, eat, drink and factors like that. I will say that this product does do a fantastic job of staying put and not transferring color. I applied a full coat of color, waited about 20 minutes, and then "kissed" my hand and was pleasantly surprised to find that the color did not transfer at all! And the appearance of the product on my lips remained unchanged.
This shade is pretty bright and dramatic for my skin tone, so I think it would be more suited for a night out look than a daytime look. However, I found that dabbing a little bit on my lips and blending it in and blotting gives the most gorgeous "just bitten" flush. Below are photos of the color on the lips (top: full color, bottom: blended and blotted with lip balm on top).
In my opinion, this product isn't necessarily a must-have, especially if you prefer more wearable colors for daytime, but if the "stain gloss" idea appeals to you, it might be worth it to pick up one of the bright shades and try it out.